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All businesses have a wealth of data at their fingertips that can help provide insight to your marketing strategy, sales performance, attracting and retaining customers, and improving the customer experience. A successful marketing analytics program depends on how the marketing team measures, analyzes, and makes use of the data.
There are a lot of tools out there that help measure marketing analytics, so what makes your marketing analytics service stand out?
It is true, there are tons of programs that you can use to help measure and analyze your marketing data. There are even free programs you can use for measuring and analyzing marketing data. The problem with free tools is that the feature set is often basic, and they all operate individually making it a more time consuming and less effective way to understand your marketing analytics.
Paid tools help consolidate the digital marketing analytics into a single system. The data is often more robust with additional tools to help measure and understand the analytics. Paid tools often have additional dashboards to choose from to make reading and understanding the data a much quicker and effective process. These tools put actionable reporting generated from real results in the hands of decision makers faster.
Vision Graphics marketing analytics program combines your digital and tangible marketing channels into a single reporting system. You can now measure, analyze, and manage your entire omni-channel marketing strategy through a single tool. It can be as basic or complex as you need. Every program is tailored around each customer’s specific needs. New measurements and dashboards can be added as you go.
Using our Synergy program combined with our marketing analytics empowers our clients the capability of designing and launching their own digital and printed marketing campaigns while tracking both all in a single tool. Vision Graphics is the one-stop shop for all your omni-channel marketing needs.
Is Marketing Analytics Important?
Marketing analytics is the process of measuring and evaluating marketing data to gain an understanding of marketing performance. Analytics helps a business understand what they are doing right and where improvement is needed. To be most effective, its best to measure and evaluate marketing data from every advertising channel you use. Marketing analytics is very important to get the most out of your marketing efforts and maximize return on investment.
How to Use Marketing Analytics?
Marketing analytics is the process of collecting marketing data, measuring, and analyzing the data, to make educated strategic marketing decisions. Using marketing analytics is essential for a successful and effective marketing strategy. The first step is to develop a goal. What do you want to achieve with your marketing strategy? The second step is to think of what data is most important to track and measure to reach your goal. Once you have a good tracking method in place and enough data collected, it’s time to analyze the data carefully to see if you find any trends. Marketing trends within the analytics can help motivate decisions and provide insight on what programs have the best results.
How to Use Analytics in Marketing?
Steps on how to use analytics in marketing:
- Develop a marketing goal.
- Think of what data is most important to track and measure to reach your goal.
- Implement a tracking method to collect data if one does not already exist
- Analyze and clean the data to make sense of it. Identify any marketing trends that exist.
- Turn data into visualizations that are easy to read for company and team.
- Share results with the team and make strategic decisions based on the results.
- Continue to measure and track results, analyzing them often as marketing strategies often change or need adjusting.
What is Marketing Data?
Marketing data is any information collected that can be used to improve a business’s marketing and sales performance. Common examples include:
- Customer Data
- Market Research
- Competitive Intelligence
- Voice of the Customer
- Preference & Interests
- Marketing Metrics
What is Data-Driven Approach?
The goal of a data-driven marketing strategy is to allow the truth provided by your data to be the leading factor in your decision making. A data-driven approach means that strategic business decisions are based on the data you have collected rather than one’s “gut” feeling. A data-driven approach removes the guessing game and allows you to make educated decisions based on whatever metrics you are tracking. Using a data-driven approach allows a company to understand where they should invest to gain the most return on investment.
What is a Target Market?
Target market is a well-defined segment of consumers that a company will target with advertisements as they are the most likely to be interested in the product or service. A target market can be defined by characteristics like age, gender, income, location, lifestyle, etc.
Defining your target market is extremely important for every business. Without defining your target market, you will not know who to advertise towards and the correct consumers will not know your product or service exists. Narrowing down a target market is also very important for marketing efforts so that you are not spending your marketing budget in the wrong area, maximizing return on investment.
What is a Target Audience in Marketing?
A target audience in marketing are the people most likely to purchase from you, so they will most often be targeted with digital and tangible marketing advertisements for the product or service you offer.
Who is Target Audience?
As a commercial printer and marketing automation company, our target audience is anyone that wants to improve their business and marketing performance through data-driven omni-channel marketing. Our target audience is anywhere from multi-million multi-unit franchises to local small businesses that want to stay in front of their customers with tangible printed advertising.
What Are The Different Target Audiences?
A target audience can be as broad as everyone to as narrow as you need to go. Here are some examples of target audiences:
- Attitudes & Opinions
- Target Market
How to Describe a Target Audience?
The target audience may not be the people consuming or enjoying the product, but they are the ones most likely to purchase the product. For example, an action figure like Woody from Toy Story would have the target market of boys between the ages of 6-11 but their parents would be the target audience since they would be the ones purchasing the toy.
Target audience can also be categorized or grouped into smaller segments based on certain characteristics like age, gender, income, location, lifestyle, family size, etc. In some situations, marketing efforts are better suited towards the target audience rather than the target market since they will be the ones making the purchase.
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